When RAG is the right answer — and when it isn't.
A practical decision framework for choosing between retrieval-augmented generation, fine-tuning and a well-scoped agent — drawn from production deployments across knowledge-heavy operations.
Insights
Notes from the practice on software, applied AI and digital growth.
Practical perspectives drawn from current engagements — written for leadership teams who have to make the call, not just admire the architecture diagram.
Field notesWorking observations on systems, teams and the technology choices that shape them.
Featured
Latest perspectives
New writing appears here as the team publishes — short, opinionated and grounded in real client work.
The five database decisions you cannot undo later.
The architectural choices that quietly determine how a system ages — and the ones we keep seeing teams revisit at the wrong end of a migration.
What a healthcare data platform taught us about consent design.
Lessons from a clinical engagement on patient consent, auditability and the operational cost of getting permissions wrong at the schema level.
Archive
Earlier writing
A rolling archive of shorter notes, client write-ups and recorded talks.
The post-launch quarter most marketing plans forget.
Why the period immediately after a site launch is where most of the measurable upside is left on the table — and the playbook we recommend instead.
API integration debt: the slow tax most teams pay.
Recognising the early signs that a system's integration layer is starting to dictate the roadmap — and what to do about it.
Why we ship LLM features behind a feature flag.
A short note on the operational discipline that has saved us — and our clients — from more than one expensive Friday afternoon.
What a small consultancy can do that a large one cannot.
Honest reflections on where boutique advisory work outperforms — and where it doesn't.
Choosing a stack you will still respect in three years.
A framework for evaluating technology choices on durability rather than novelty.
Billing systems that survive scale.
What we have learned about invoicing, GST and reconciliation systems from SMEs that doubled in twelve months.
Insights are written when we have something useful to say — not on a publishing schedule. Subscribe and we will only mail you when there is new writing worth your time.
Editorial noteStay in touch
Get new perspectives by email.
One short email when there is new writing. No marketing, no drip campaigns — you can reply directly to reach the team.
Subscribe via email